The Annual Report 2015

#impactatscale

The Annual Report 2015

WWF protects the planet’s natural environment, and seeks to build a future in which we all live in harmony with nature. We work in areas where we are needed most, and where we can create the greatest impact.

WWF has been working on conservation in Australia for over 35 years and in the past four years of our strategic plan, we have delivered #impactatscale across the globe – in the oceans of Antarctica, the forests of Borneo and the waters of the Great Barrier Reef.

The key to our impact is collaboration. Working alongside scientists, government, industry, business, communities and other partners – and backed by the dedication and generosity of our supporters – we effect change at all levels. From policy reform to business practice to on-the-ground action, we are working together to protect the places, people and animals we all love.

© Tanya Vernes / WWF-Aus

President & CEO Message

The past year has been one of the most challenging for conservation.

We’ve faced dangerous plans to industrialise the Great Barrier Reef coast; continued attacks on our environmental laws; the repeal of Australia’s world-leading price on carbon pollution; and a government-backed inquiry into the tax-deductible status of donations to environmental charities.

© Dermot O'Gorman / WWF-Aus

© WWF / James Morgan

We are so proud of WWF’s supporters and partners who have once again risen to the challenge.

Together we’ve shown that we can make a large-scale impact for our planet, where it matters most.

Together, we made great progress to protect the Great Barrier Reef from industrialisation, poor water quality, climate change and outdated fishing practices.

Our Fight for the Reef campaign mobilised millions of people across Australia and around the world, helping to secure a ban on the dumping of dredge spoil in the waters of the Great Barrier Reef, and a decision by the World Heritage Committee to place the Australian Government firmly on ‘probation’ until the health of the reef improves.

We’re also using some of the most sophisticated tools and techniques to study the impact of water pollution on precious turtles along the Reef’s coast.

In the Kimberley, WWF has been helping fund biodiversity surveys run by Indigenous rangers and Kimberley Land Council ecologists who, through these surveys, have found 6 species not previously known to Western science.

And in Western Australia’s Wheatbelt, we brought the Nangeen Hill rock-wallabies back from the brink, nearly doubling their numbers over the past two years.

© Craig Pentland

© naturepl.com / Tim Laman / WWF

Climate change stole the limelight at the Brisbane G20 in 2014.

Our #onmyagenda digital and advertising campaign helped to make this happen, and inspired millions of digital conversations about climate change around the world.

More than 50% of all farmed salmon produced in Australia now meets Aquaculture Stewardship Council (ASC) certification, and in the forests of Borneo we’ve helped secure almost one million hectares of sustainable forestry concessions, providing refuge for orang-utans.

Adversity brings people together and the past year has demonstrated the power of partnerships. We would like to thank all our partners, collaborators and alliances with whom we work to achieve real change through delivering impact at scale.

To our governors and our more than 500,000 supporters, we want to thank you for your commitment. Given our success, we go into the next year with optimism that we are building a future in which people live in harmony with nature.

© Mark Bristow / WWF-PNG

Chapter 1: Conservation Highlights