The Annual Report 2015

Chapter 3

Powered By the People

The WWF donor community is the foundation of our work and is at the heart of our mission. We extend our heartfelt thanks and appreciation to all of our supporters – donors who fund major initiatives, bequestors who leave a legacy, and over 80,000 regular donors who give what they can each month.

Their valued support has enabled us to achieve numerous significant conservation outcomes, from protecting the Great Barrier Reef to lending a hand in planting trees to help protect our native species.

© Bondi Advertising

Together we are changing the world

WWF-Australia relies on the generous support of our donor community to continue our critical conservation work and community education. Through regular and one-off donations, fundraising events and workplace giving, donors have funded many projects over the past four years and beyond, to give a voice to vulnerable species and people across the globe.

Key initiatives have included protecting and regenerating the Great Barrier Reef – from helping to secure a ban on capital dredge spoil dumping, to pioneering rehabilitation projects for reef turtles, including the green turtle, loggerhead turtle and flatback turtle. It is thanks to our donors that we’ve been able to revive the population of black-flanked rock-wallabies on Nangeen Hill in Western Australia, engage with local communities in the Heart of Borneo to protect forests and their orang-utans, and secure National Heritage listing for the Kimberley.

As well as funding our Conservation Highlights, every year our valued donors give to our endangered species adoption program. This supports WWF projects locally and around the world that protect some of the planet’s most loved species, including tigers, pandas, orang-utans, elephants and turtles.

Sometimes we need to act urgently – for example, to respond to an environmental crisis such as an oil spill, or to the repeal of environmental protection laws. At these critical times, our engaged supporter base helps us effect change by signing petitions, donating to urgent appeals, getting involved on the ground and sharing our campaigns across their networks. We keep our donors updated on the projects they help sustain through detailed reports in our Living Planet magazine, as well as regular updates on our website. It is with thanks to our loyal community of supporters that we can continue to change the world together.

Our volunteers planted more than 3,000 native trees © WWF-Aus / Merril Halley

© WWF-Aus / Caitlin Crockford

MAJOR DONORS & legacy givers

Philanthropic COmmunity

WWF is fortunate to work in partnership with a number of dedicated philanthropic individuals and trusts, who are committed to protecting our environment and wildlife for future generations to enjoy. For their exceptional support during the past year, we gratefully acknowledge the generosity of:

If we do nothing, nothing will change. Every living thing has the right to a life. Animals are an important part of my life and I want them here in the future.

Carol Charles,
WWF Legacy Donor

Legacy Donors

We are very grateful to those who have chosen to leave a lasting legacy to the future protection of our planet, by remembering WWF in their Wills. This year we honour the memory of:

© Connie Nicolas

© WWF-Aus / Leanne Elliott

Working together to protect the Great Barrier Reef

With the generous support of the John T Reid Charitable Trusts, and in partnership with the University of Sydney and Resource Consulting Services, we are working with Queensland beef cattle farmers and industry leaders to trial sustainable farming practices that reduce the impacts of run-off from agricultural land on the Great Barrier Reef. This is a unique project that aims to improve the health of the Reef by supporting innovative beef producers who want to be part of the solution.

People & Organisation Development

Thanks to our amazing supporters, we are able to attract the best and brightest staff, volunteers and interns, and provide them with a great work environment. Importantly, this enables us to enhance our conservation efforts and create an even bigger impact.

© Vanessa Pollett / WWF-Aus

A Loyal Network of Support

This year saw another increase in the number of WWF volunteers and interns – from 52 to 81 which means over four years our volunteer and intern numbers increased by 225% – who generously contributed their time, skills and passion. Sixty-three volunteers supported activities such as Earth Hour and the Fight for the Reef campaign, and helped our philanthropic, conservation, communications and marketing teams. WWF management and staff are extremely grateful to all of our loyal volunteers.

Number of Volunteers and Interns
Excluding short-term event volunteers

Our internship program is based on partnerships between WWF, Boston University and Sydney University and our yearly intake numbers have increased overall. Over four years, a total of 53 interns have contributed their skills to WWF while gaining practical work experience that complements their tertiary studies. A highlight for this year was the hosting of a senior marketer from WWF-Malaysia to facilitate a cross-cultural learning exchange to benefit both offices.

Culture of Collaboration

WWF couldn’t have achieved the conservation outcomes delivered over four years without the incredible knowledge, passion and commitment of our staff. To ensure we cultivate a culture of collaboration, support and achievement that enables our employees to thrive, we consult regularly with staff. This year saw an increase in participation in our staff survey, with a 64% response rate. Results from the survey showed an improvement in eight of our 12 culture indicators.

Innovation in Conservation

To help our organisation remain at the forefront of conservation, technology and innovation have been key focus areas this year. Our teams enthusiastically embraced new systems and processes, and developed new competencies that will contribute to our conservation efforts in the coming years.

marketing & engagement

The engagement of our supporters and volunteers has allowed us to continue our important work in the field, and provided many opportunities for us to share our conservation stories and outcomes.

© Justin Davidson / WWF-Aus

It is thanks to our growing community of supporters and volunteers all over Australia that we can continue our conservation work and deliver impact at scale. Over the past four years, we have increased engagement with people across the country by ramping up our efforts to engage with the online community, our brand partners and community events on critical conservation issues.

Our digitally engaged supporter base has grown from less than 250,000 in 2014 to over 500,000. Our Facebook community more than doubled, Instagram became our fastest-growing social network and our integrated campaigns drove hundreds of thousands of people to support our key Conservation Highlights.

Our annual brand health research survey showed that 89% of Australians are familiar with WWF, and they rank us the highest on reputation of all environmental charities in Australia, according to RepTrak 2014 AMR Charity Reputation Index.


Sydney International Rowing Regatta 2013 and 2014

Our presence at this event over two consecutive years presented a rare opportunity to showcase our brand within the local and global community, and to promote WWF International’s partnership with World Rowing.

It also enabled us to profile our critical freshwater conservation work in Australia, and we delivered a series of educational talks. The event attracted more than 20,000 local and international visitors over the two years.

World Parks Congress 2014

More than 6,000 participants from over 170 countries met at the IUCN World Parks Congress – a once-in-a decade meeting on the state of the world’s protected natural areas – held in Sydney from 12 to 19 November. As part of this congress, we hosted more than 15 successful events to share stories of our work.

We also held our own event at the SEA LIFE Sydney Aquarium, discussing our successes in protected areas since the last congress. These successes included securing over 140 million hectares of new protected areas, and mobilising more than $500 million for protected area management. The event was attended by more than 100 guests, representing international organisations, governments, foundations and donors, as well as conservation leaders from many countries.


Ben & Jerry’s Openair Cinemas 2013–2015

WWF has been the Official Charity Partner of Ben & Jerry’s Openair Cinemas between 2013 and 2015. This cinema festival reaches over 150,000 attendees each year in iconic locations across six cities. The partnership helped us increase awareness of the work we do and raise essential funds for our conservation work, with the help of our valued volunteers and staff.

© Patricia Waller / WWF-Aus

© Leo Burnett / WWF-Aus


Wild Onesie Week 2014 and 2015

In June 2014, we launched the inaugural Wild Onesie Week to raise awareness of our work in protecting endangered animals worldwide. The event attracted more than 1,200 participants, with many wearing an animal onesie for the week, and helped us raise over $110,000.

In 2015, we shone the spotlight on the endangered black-flanked rock-wallaby, a much-loved and iconic Australian native species. Our sustainably produced rock-wallaby and panda onesies were a hit with our supporters, who raised more than $120,000. In 2015 we also significantly increased social media engagement, attracting over four million social media impressions – a huge 271% increase from 2014.

Just* Sustainability Campaign 2015

Just* is an innovative communications campaign aimed at reshaping consumer perceptions and behaviour, by promoting environmentally sustainable alternatives to highly packaged products. 12 YouTube videos, a website and roaming billboards, were created in collaboration with our creative partner Leo Burnett, to encourage consumers to reconsider their choices, using natural alternatives instead.


‘Antarctic Journey’ Visitor Experience Centre, Phillip Island

In 2013, we partnered with Phillip Island Nature Parks to start work on creating a world-class, interactive visitor experience centre at Nobbies Head, Phillip Island. This fully immersive permanent exhibition will showcase the wonders of the Southern Ocean and Antarctica, and highlight the work WWF has achieved in this region since the 1950s. The centre is on track to open by the end of 2015. This exhibition presents a powerful opportunity for us to educate visitors on the importance of protecting the region’s pristine beauty and rich animal life. We also hope to inspire people to adopt more sustainable practices in their everyday life to help protect our environment.

© Wim van Passel / WWF

Board field trip to Tassal's facilities, April 2015 © WWF-Aus / Leanne Elliott

corporate governance

WWF’s leadership team comprises a Board of Directors, Governors, our Executive Team and three key committees. These committed individuals seek to honour your support by ensuring we deliver effective conservation programs in an ethical and transparent manner.

© WWF-Aus / Leanne Elliott

Board of directors

Our Board of Directors is drawn from the membership of Governors. It shapes our strategic direction and policy, oversees performance and compliance, and ensures effective governance on your behalf.


His Excellency General the Honourable Sir Peter Cosgrove AK MC (Retd).
Governor-General of the Commonwealth of Australia.


The Executive Team drives the strategic direction of WWF-Australia, as outlined in our Strategic Plan 2011–2016, which the Board of Directors has approved. Executive Team members lead and manage their functional areas and the organisation as a whole to achieve high performance at low risk. The Executive Team is: Dermot O’Gorman, Chief Executive Officer; Stewart Walters, Chief Financial Officer; Dr Ghislaine Llewellyn, Conservation Director; Kimberly Dixon, People & Organisational Development Director; Cristel Lee Leed, Chief Marketing Officer; Jenny O’Donnell, Fundraising Director.


Dermot O’Gorman, EMBA (Hons), MSc, BSc (Hons) Dip Sc
Chief Executive Officer, WWF-Australia

Dermot O’Gorman (@DermotOz) has played a leadership role in the global conservation movement for over 20 years. Under Dermot’s leadership, WWF-Australia has undertaken a unique combination of on-the-ground field projects, strategic partnerships with business, and powerful advocacy campaigns. Dermot has a keen interest in the growth of digital technologies and has overseen substantial growth in WWF-Australia’s supporter base and digital footprint. In 2015, Dermot led a global campaign to protect the Great Barrier Reef that engaged tens of millions of citizens from across 177 countries.

Dr Ghislaine Llewellyn, PhD, MSc, BS (Hons)
Conservation Director, WWF-Australia

Dr Ghislaine (Gilly) Llewellyn joined WWF-Australia in 2005, having previously spent a decade studying coral reefs and working with WWF-Indonesia, WWF-US and WWF International on marine conservation issues. Gilly started with WWF-Australia leading the marine program, and in 2009, led an expedition to study the wildlife impacted by Australia’s largest offshore oil spill as well as leading WWF-Australia’s efforts to build systems of marine parks around Australia and Antarctica. In 2010 Gilly became Conservation Director and oversees conservation advocacy, partnerships and on-ground activities.

Stewart Walters, ICAA
Chief Financial Officer, WWF-Australia

Stewart is a Chartered Accountant with over 20 years’ experience as a finance and commercial executive in the region. He has been involved in several major projects across Asia-Pacific, working with government and private enterprise to deliver long-term sustainable outcomes. Stewart also has extensive commercial experience in partnership models, strategy development and change management.

Cheap levitra I approach that tree every day and it to me helps to make the correct decision in this or that situation.

© WWF-Aus / Leanne Elliott

© WWF / James Morgan


Finance, Audit and Risk Management Committee
The Finance, Audit and Risk Management Committee assists the Board in providing oversight of WWF-Australia’s financial and risk management programs.

Nominating and Governance Committee
The Nominating and Governance Committee ensures that the most credible, diverse and committed individuals are in a position to influence the strategic outcomes of WWF in the most appropriate way – that is, making sure the right people are in the right places.

The Eminent Scientists Group
The Eminent Scientists Group provides advice and support to the Board and to WWF-Australia to enable it to operate effectively as a science based, solution-focused organisation. The group provides guidance on the strategic direction of priority programs, cross-cutting themes, marketing and engagement, and emerging issues in conservation.
We would like to thank the following individuals who serve on this group:



Our 69 committed Governors use their expertise, influence and networks to promote and support WWF’s objectives. Experts in their various fields, our Governors serve as WWF champions, provide strategic advice and contribute to internal working groups.

Chapter 2: Sustainability Chapter 4: Financial Overview